Брендинг группы в Telegram-канале по копирайтингу

 

Брендинг группы в Telegram-канале по копирайтингу

Создание успешного Telegram-канала по копирайтингу требует продуманного подхода к брендингу. Узнаваемость, доверие и вовлеченность аудитории — ключевые аспекты, которые помогут выделиться среди конкурентов. Рассмотрим основные элементы брендинга.

1. Название и логотип

• Название должно быть лаконичным, запоминающимся и отражающим тематику канала. Например: «Копирайтинг от А до Я», «Тексты, которые продают», «Магия слов».
• Логотип — стильный и минималистичный, символизирующий копирайтинг и вызывающий доверие.

2. Оформление группы

• Обложка должна быть информативной и эстетичной, можно добавить лозунг.
• Цветовая гамма — гармоничная и соответствующая тематике.
• Закрепленный пост с важной информацией: цели канала, правила, ссылки на ресурсы.

3. Тон общения

• Выберите стиль: деловой, дружеский, экспертный или вдохновляющий.
• Подстройтесь под целевую аудиторию, используя понятный и вовлекающий язык.

4. Определение целевой аудитории

• Кто ваши подписчики? Начинающие копирайтеры, маркетологи, предприниматели?
• Какие проблемы они хотят решить?
• Какие форматы контента им будут полезны?

5. Контент-план

• Обучающие посты — основы копирайтинга, советы, тренды.
• Практические задания — вовлечение аудитории.
• Разборы текстов — ошибки и успешные примеры.
• Кейсы и истории успеха — вдохновение и доказательство эффективности методов.
• Интерактив — опросы, вопросы-ответы, обсуждения.

6. Привлечение подписчиков

• Реклама в смежных каналах.
• Коллаборации с блогерами.
• Бесплатные чек-листы, мини-курсы за подписку.
• Акции и конкурсы.

7. Доказательства экспертности

• Кейсы успешных проектов.
• Отзывы клиентов.
• Интервью с экспертами.
• Разбор популярных текстов.

8. Создание сообщества

• Поощряйте активность участников.
• Создавайте обсуждения и опросы.
• Регулярно взаимодействуйте с аудиторией.

Telegram-канал по копирайтингу — это не только место для обучения, но и платформа для обмена опытом и развития сообщества. Подходите к брендингу комплексно, и успех не заставит себя ждать!

 

The Bell: the new Telegram monetization program will not work in Russia and the CIS countries

meduza.io

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The new monetization program for Telegram channels, the launch of which was announced by Telegram founder Pavel Durov, will not work in Russia and other CIS countries. Two sources familiar with the company's plans told The Bell about this.

The program will operate only in those markets where the Telegram advertising model, launched in 2021, has not yet worked, the publication’s interlocutors explained.

“It makes sense to open new markets and countries. Building networks of agencies around the world and so on is somewhat tedious. And in Russia, advertising on Telegram already sells well,” explained one of The Bell’s sources.

On February 28, Pavel Durov announced that in March the advertising platform Telegram Ad will begin working in almost 100 new countries. “Channel owners in these countries will begin to receive 50% of the income that Telegram receives from displaying advertising in their channels,” announced the founder of the messenger. Payments will be made using  TON technology , channel owners will receive money in the form of the Toncoin cryptocurrency.

In Russia, advertising on Telegram appeared at the end of 2021. However, it does not provide monetization for channel administrators. The messenger itself sells advertising through authorized agencies that buy “airtime” in large channels in large lots.

 

WebTorrent: torrents via browser. No plugins, pure JavaScript

Hornbeam

2 min

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Now you don't need a separate torrent client to download and watch movies from torrents. Just like distributing files via the BitTorrent protocol, you also do not need a separate client. A regular browser is sufficient; Chrome, Firefox and Opera (desktop and Android) are supported.

All this thanks to WebTorrent , a hybrid of BitTorrent and WebRTC. Downloading and distribution occur directly through the site. The built-in player starts showing the movie as soon as a few percent are downloaded.

The site https://instant.io/ is available to indicate files for downloading or distribution . A magnet link or hash for downloading is indicated there (for example, as in blocked RuTracker distributions).

Alternatively, a standard torrent client interface is implemented in the unofficial βTorrent project .

WebTorrent is the brainchild of Stanford graduate programmer Feross Aboukhadijeh. This is a fairly well-known developer; he has already come up with several extraordinary projects. For example, I showed an exploit of the HTML5 Fullscreen API for a phishing attack. In this case, the victim’s browser is forced into full-screen mode, in which the interface of the same browser is drawn.

Prior to this, the developer created the peer-to-peer content delivery network PeerCDN, which it sold to Yahoo in 2013.

Ferossa's latest project could breathe new life into torrents, because many modern users, fed up with Netflix-style online video services, are already too lazy to download a torrent client and do not want to share files. WebTorrent does this in the background, unnoticed by a person, through a regular browser, using WebRTC technology.

Maybe in the future, using the WebTorrent protocol, people will distribute not only individual files, but entire websites. Such sites, which are hosted on the computers of thousands of users, can neither be closed nor blocked.

WebTorrent is the first torrent client that runs on the web and does not require plugins, extensions or installation of other additional software. It is written entirely in JavaScript and uses WebRTC for fair peer-to-peer data transfer.

The first raw versions of WebTorrent appeared a couple of years ago, but by now the technology is already ripe for serious use. Moreover, six months ago, even Netflix itself, in one of its job applications, indicated knowledge of WebTorrent as one of the desired requirements for a candidate. This means that even large companies are considering P2P streaming as a potential business opportunity.

In fact, such technology can significantly reduce traffic costs and even improve the quality of service.

“If Netflix used WebTorrent, users would get a better quality video stream during peak hours,” the author says . — WebTorrent allows clients of one Internet provider to exchange video fragments with each other without leaving the provider’s network. This guarantees the best quality even when the channel between the provider and Netflix is ​​completely clogged.”

Unfortunately, not all browsers support WebRTC yet, but there is reason to believe that the future of the web lies with such decentralized technologies.